One of my favorite projects ever — our (Warren Lamb) design team was tasked with creating a formal brand platform. With the help of an incredible copy writer, we delivered a solid document that will help us manage our brand.

As part of the project, the design team was also given the opportunity start fresh with the brand identity of the company to ensure it best aligned with the brand platform.

The new logo incorporated our distinctive red which has been a part of the WL image for years and conveyed the structure, reliability, and simplicity our customers know us for. Our new brand identity was delivered with complete brand guidelines for color, typography, imagery and business assets.